CUONG DAM – OUR CREATIVE DIRECTOR

GROWING UP IN EAST ASIAN CULTURE, CUONG DAM HAS ALWAYS FELT A DEEP DRIVE TO EXPLORE THE BALANCE OF ‘YIN AND YANG’ IN ART. AFTER GRADUATING IN ARCHITECTURE, HE FOUND MYSELF DRAWN TO FASHION AS A WAY TO BLEND THE STRUCTURED LINES AND FORMS OF DESIGN WITH THE SOFT, NATURAL CURVES OF THE HUMAN BODY. THE HARMONY IN COMBINING CONTRASTING ELEMENTS HAS BECOME A POWERFUL WAY TO EXPRESS EMOTION.

CONTINUING HIS JOURNEY TO TRANSCEND THE LINEARITY OF TIME AND SPACE, CUONG DAM’S CREATIONS ALSO ADDRESS INTERSECTIONS: PAST AND PRESENT, MATERIAL AND IMMATERIAL, EMOTION AND REASON. FROM THIS, A UNIVERSE OF EXPERIMENTAL AND CONTEMPORARY FASHION EMERGES, RICH IN MEANING. THE INTERCONNECTEDNESS OF ALL MATERIAL FORMS AND REFLECTIONS ON LIFE IS CONTINUALLY NURTURED AND EXPANDED. THE INTERSECTION CUONG DAM CONTINUES TO PURSUE IS THE CONNECTION BETWEEN THE TANGIBLE SELF AND THE INTANGIBLE HIGHER SELF.